Problem
MOMS sought to differentiate itself in a competitive market by establishing a distinctive and memorable online presence that would authentically reflect its hybrid Middle Eastern and London-inspired brand identity. Traditional websites lacked the immersive experience needed to capture the essence of the brand and engage customers meaningfully. There was a need to bridge the gap between physical and digital retail experiences, generate anticipation for MOMS' upcoming launch, and create an innovative, memorable platform to foster a loyal community from the outset.

Solution

The MOMS website aimed to create a unique online presence with innovative features. We developed a 3D environment reflecting the brand's identity, combining Middle Eastern and London influences, with the MOMS shop at its center. Brand imagery was displayed as art on the walls, and the founder's presence was integrated behind the digital counter, blending online and real-world experiences.

We produced a video as a placeholder for the website to encourage users to sign up for the guest list and build anticipation for the official launch. This approach generated significant buzz around MOMS' debut, pushing the limits of traditional website design. Future plans include expanding MOMS' digital presence to support its real-world growth, envisioning a strong digital empire aligned with the brand's trajectory.