Problem
“BLUP took over London’s Outernet with an immersive launch space that brought "72 Seasons" to life. We used 8K digital screens, synced with album-inspired visuals and 3D animations, to create a mind-blowing experience that repped Metallica’s iconic identity in a way that was bold, loud, and unforgettable.”
- Studio BLUP

BowersStudios partnered with StudioBLUP to craft stunning 3D visuals for an immersive experience inspired by the new Metallica album “72 Seasons”.
Drawing from the album's striking aesthetic of charred and burnt objects, the visuals were designed to captivate audiences at the Outernet. Additionally, BowersStudios produced BLUP’s event video, tailored for promotional campaigns across their social media platforms.